Bringing adventure and innovation to the water

At BAJU we believe there is a better way to do retail, we believe in a straight talking, no-nonsense approach. We are a company built of surfers, friends, family and water people. We live for the adventure and being in the water. We want our customers to feel the same whilst using our products.

We want our customers to understand what they are buying from us and how its suited for them and their needs. We meet these needs by ensuring you get clear, understandable and honest advice directly from us, the founders, as we know our products the best. If you do not need advice you can rest assured that you are buying a high-quality product to advance your Surfing or SUP skills.

We test our products in every aspect of their use to deliver something great that will bring you the most enjoyment it can. While ensuring a long product life and usability.

We design, test, research our products and deal directly with the manufacturers as well as being a local independent, friends and family run business, which means we can cut out a lot of the middleman costs to make our high-quality products more affordable. Along with our offering that we will always give straight talking advice you need, not what sells certain products. You can rely on us.